87% of consumers use a second screen device while watching TV. We can help you leverage the ‘second screen’ to cohesively advertise across both mediums.
Why Mobile Marketing?
In 2014, mobile usage exceeded PC usage for the first time – and its never looked back. (1) Combined with the fact that 87% of consumers use a second screen device while watching TV (2), and it’s pretty obvious why mobile needs to be a critical part of your marketing mix moving forward.
Why choose CyBear Interactive?
We help brands leverage the ‘second screen’ phenomenon and promote across both screens holistically. We have years of success creating and managing unique mobile and second screen campaigns using numerous technologies including:
Cross Screen TV Advertising
- Pick TV content
- Pick digital platforms: desktop, mobile, tablet
- Pick creative: video, social, display, interstitials, etc.
- Run media across multiple devices during live TV viewership
Geo-targeted Mobile Ads
- Pinpoint consumers location and provide location-specific advertisements on their mobile devices
- Geofencing ensures your ad only displays within a specific radius of a given target.
Mobile Display and Video Ads
- Display ads in multiple sizes across mobile and tablet platforms
- Geo-targeting possible
- Similar to mobile display
- Place mobile banner ads within mobile apps
Motion Based Mobile Ads
- Unique interactive mobile ads
- Designed around flight dynamics, gyroscope and hardware sensors in mobile devices
- Move your phone in a circle and get a coupon for free coffee
- Press the button on your screen. When 100 people are pressing at the same time, you all win a free coffee
- Social network of 100M+ gamers
- Display, video and native ads
- 95% male, 76% aged 18-49
(1/2 of millennial males in the U.S.)
- 106 minutes watched per user per day
- E-sports events and influencer sponsorships/partnerships available
App Download Generation
- Mobile display to drive app downloads and installs
- Specific to app developers looking to increase number of downloads
- Huge reach of already opted-in audiences
- Works best with short message and clear CTA
Contact us to talk about your next mobile advertising campaign today!