53% of users say they are more likely to look at a native ad than a banner ad. We can help you ‘go native’ across channels such as video and advertorial.
Why Native Advertising?
53% of users say they are more likely to look at a native ad than a banner ad. (1) Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. (eg. Advertorials, video, etc.)
Why choose CyBear Interactive?
We have years of success managing native advertising campaigns across numerous channels (eg. video, advertorial, images) for both desktop and mobile platforms. We will work with your marketing team to help strategize the best fit for your brand across numerous native channels including:
By now, we are all familiar with sensational headlines in the footer of many news stories. Those are a form of native advertising:
By using native advertising, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices. Native advertising also gives smaller advertisers access to large publishers typically not available to them.
For example, even smaller advertisers can place the ads on Yahoo!, CNN, Fox, People and more:
While a bit dated, the graphic below give a comprehensive lay-of-the-land for native advertising opportunities:
Contact us to talk about your next native advertising campaign today!