Search Marketing 2018-07-30T15:12:28+00:00

89% of U.S. adult Internet users use search engines to research before buying online. Let our decades of success help you manage your search marketing.

Why Search Marketing?

96% of U.S. adult Internet users use search engines to find information online. (1) 89% use search engines to research before buying online. (2) If you are not reaching consumers via the search engines, you are quite simply missing out.

Search advertising – often referred to as Pay Per Click (PPC) or Search Engine Marketing (SEM) – ad are run on an auction basis: the more you pay, the higher you rank. And like the name suggests, you only pay when a user actually clicks on your ad.

Paid search produces quick results, offers in-depth tracking, and has one of the highest Return on Investment (ROI) of any online marketing channel.

Search Advertising example

Why choose CyBear Interactive?

We have been creating and managing paid search since the late 1990s. We are equipped to envision, research, build and execute campaigns of any size and then analyze and optimize on an ongoing basis to increase performance and ROI.

We are the single source to manage all of your SEM Campaigns across Google AdWords and Microsoft AdCenter (Bing). We also manage PPC ads on Facebook, Twitter, Linked In and others. Our unique expertise let’s us provide the following paid search solutions:

Campaign Creation & Optimization

Our approach to search advertising is pretty simple: Create campaigns that grow your profit by scaling what works with your best keywords – and cutting the keywords that only waste your money.

  • Keyword research
  • Campaign creation
  • Ad copy writing
  • A/B testing
  • Click-through rate (CTR) optimization
  • Geo-targeting, device targeting and day-parting campaigns
  • Share of voice analysis

Google logo        Bing logo

Ad Extensions

Ad extensions show extra business information with your ads, like your address, phone number, store rating, or additional webpage links. We have years of experience with ad extension strategies. and will craft your campaigns to give your potential customers more reasons to click your ads including:

  • Callout text
  • Call tracking
  • Mobile app downloads
  • Reviews
  • Sitelinks
  • Click to call
  • Location

Google ad extension

Google mobile app extension

Remarketing

Remarketing allows you to place a pixel on your site, and serve targeted ads to users that have visited your site – as they travel the web. Remarketing is a powerful marketing tool that can help recapture visitors that didn’t convert on their first visit to your website.

Google offers three types of remarketing campaigns:

  • Remarketing List for Search Ads (RLSA)
    Retarget users with text-based search ads (eg. Adwords ads).
    A user visits your site and is pixeled. They then received targeted text based search ads when searching on Google.
  • Remarketing via the Google Display Network (GDN)
    Retargeting of users via display ads (eg. banners).
    A user visits your site and is pixeled. They then received targeted banner advertisements as they travel to different websites.
  • Remarketing via YouTube
    Retarget YouTube users via display and/or text ads.
    A user views/comments/likes your video on YouTube and is pixeled. They then receive banner and/or text ads as they travel the web.

Google retargeting flow

Gmail Sponsored Promotions

Deliver subject lines, teasers, and full-page ads directly to targeted inboxes of Gmail users.

GSP is a unique ad type that shows up only in personal Gmail boxes in the promotions tab.

The ads are comprised of two creative elements:

  • A ‘teaser ad’ with 25 character text headline, 100 characters of body text, a 50×50 image and a “Company Name” you declare.
  • An expanded ad which is a 600×1000 (maximum) piece of simple html that can feature images, text, links, a form field, embedded videos, and click-to-call phone numbers.

The advertiser is charged on a CPC basis when a user clicks on the teaser ad. Advertisers can target by age, gender, language, location – and arguably most important – by device type.

Gmail sponsorship

Shopping Campaigns (Product Listing Ads / PLAs)

Advertisers can upload a product feed of their inventory and ads are generated automatically based on your product information. Bid on individual products or groups of products.

Google shopping campaigns

Contact us to talk about your next search marketing campaign today!

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