Programmatic advertising allows brands to “put the right ad, in front of the right customer, at the right time.”
The easiest way to think of programmatic media buying is to simply think “automated media buying that gets processed via machines”. Many people confuse it with buying ads through computer-run auctions (eg. real-time bidding), but that’s just one way to buy ads programmatically.
Why Choose CyBear Interactive?
- Automated buying using software
- Manage campaigns across multiple exchanges
- Efficient use of ad spend
- Highly target audiences
- Concentrate on strategy, not placements and tags
- Real-time buying possible
Contact us to talk about your next programmatic advertising campaign today!